What you need
- An Instagram Professional account: Creator or Business.
- A post or Reel and a short keyword such as GUIDE, LINK or PRICE.
- The message people should receive. It can contain a link, coupon code or simple instructions.
Set it up in four steps
- Choose one post, your next post or every post.
- Enter the word people should comment.
- Write the private message and add a link only if you need one.
- Write the short public reply, check the preview and turn it on.
How the follower experiences it
- They comment the keyword.
- Instagram accepts the private reply and delivers the message, sometimes under Message Requests.
- After the private message succeeds, your account can reply beneath the comment so the person knows where to look.
A good first test
- Use a second Instagram account. Leave a new comment after the automation is active. Check both the comment thread and Message Requests. Testing from the connected creator account can give a misleading result.