Keywords for free resources
- GUIDE for a checklist or download.
- PLAN for a routine, schedule or itinerary.
- TEMPLATE for a document people can copy.
Keywords for products and offers
- LINK for the product shown in the post.
- SHOP for a collection or storefront.
- DEAL or CODE for a discount. Include the coupon directly in the private message when no link is needed.
Keywords for services
- BOOK for an appointment page.
- PRICE for rates or a service menu.
- DETAILS for a short explanation of the offer.
Avoid accidental matches
- Choose a specific word instead of a common reply such as “yes.”
- Tell people the exact word in the caption and on screen.
- Test lowercase and punctuation before sharing the campaign.